Media Spotlight on Sonitrol

(September 15, 2004) We would like to share with you the following two mentions of Sonitrol published in the September issues of Security Systems News and Security Sales & Integration magazine and also posted on their respective web sites.

The first one, "Security system alarm ends Commercial robbery attempt," highlights an apprehension made at Battery Warehouse in Dover, Delaware as a result of our impact-activated audio verified alarm. This apprehension made "The Right Response" column which regularly features a story showcasing a security or life safety system that proved to save lives and/or property during an incident. It's no surprise that Sonitrol is often featured in this particular column!

The second article, "ADT Answers Its Critics," features an interesting, one-on-one interview with Mike Snyder, president of ADT. The Q&A format was created by Security Sales & Integration. Near the end of the interview, an interesting question was asked by the interviewer, "Why did Tyco recently sell off its very successful Sonitrol business?" Read what Snyder had to say!

As published in the September 2004 issue of:
Security Systems News
The Right Response

Security system alarm ends Commercial robbery attempt

DOVER, Del. - After dealing with a number of break-ins over a six-month period, the Battery Warehouse of Dover enlisted the services of Sonitrol of Delaware. Shortly thereafter, Sonitrol received a verified audio impact-activated alarm from the battery retailer.

On May 30, Carmen Roque, a Sonitrol operator, notified Dover City Police Dispatch. Roque told the police that she heard banging noises at the location and what sounded like a metal pipe being dropped.

At the same time the customer was alerted of the disturbance and informed to meet the police at the business, the responding officers first discovered a broken window and later the perpetrator inside the store.

Realizing that the police were present, the intruder attempted to flee with stolen batteries. But, the police apprehended the individual after a short chase.

According to media reports, the police arrested a local teenager and charged the individual.

In this column, Security Sysems News will periodically feature a story where a security or life safety system did its job to save life or property. To submit a story for consideration, send us an email at editor@securitysystemsnews.com with details.

As published in the September 2004 issue of:
Security Sales & Integration

ADT Answers Its Critics
by Scott Goldfine, Editor

Security Sales & Integration: Why did Tyco recently sell off its very successful Sonitrol business?

Mike Snyder: Tyco was being called upon by Wall Street to restore faith in its operations, as far as governance and transparency are concerned. Sonitrol is a franchise-based organization that cannot be told how to operate in certain markets. We made a decision that it would be in the best interest of the 150 or so Sonitrol franchises to sell them off. We realized it just was not going to work; it was too big of a conflict. They did not want to be integrated or folded into ADT operations.

About Sonitrol:
Sonitrol Corporation is the leading provider of Verified Response security solutions for businesses and schools in North America. Founded by a policeman, the company's technology was created to reduce false alarms and increase apprehensions. Sonitrol's proprietary audio verification capability has assisted local law enforcement in the apprehension of more than 155,000 suspects since 1977. Its integrated suite of offerings includes audio intrusion alarms, access control, video surveillance and fire detection. For more information on Sonitrol and its integrated security solutions, please visit the company's website at www.sonitrol.com.