Sonitrol Continues Trend of Investment and Growth

New brand image, expanded franchise territories, and climbing the charts of the SDM 100 rankings

INDIANAPOLIS, June 9, 2016 - Sonitrol, the leader in verified electronic security, provides customers throughout the United States and Canada with customized, state-of-the-art security solutions for intrusion alarms, access control, video surveillance and fire detection.  Continuing to build upon 52 years of innovation and service, Sonitrol is proud to announce further investment and growth as a leader in the security industry. 

New Brand Image

In April 2016, Sonitrol launched its new brand image to the market, updating their logo, website, literature and sales tools.  “With a growing network of franchises and the necessity to leverage new marketing and sales methods, such as social media and mobile devices, we had an opportunity to update our brand,” says Julie Beach, Vice President of Sales and Marketing of the Sonitrol network, at STANLEY Security.  Beach continues by stating that, “As franchisor of this innovative brand, STANLEY Security has the responsibility to provide the Sonitrol dealer network with a brand that reflects our innovation. Our updated look is modern, consistent, and scalable to new marketing vehicles, such as social media, while keeping the integrity and brand recognition established over the years.”

Expanded Franchise Territories

Over the past year, Sonitrol has opened two new franchises, Sonitrol of East Cascades in Bend, OR and Sonitrol of San Bernardino Mountains in Big Bear, CA and expanded the territories of three of its franchises in New York, California, and North Carolina. “We are excited to continue helping secure the world we live in by expanding our geographic reach and offering our unique verified electronic security solutions to new markets” states Beach.  The Sonitrol network now consists of 86 franchises and 43 corporate offices covering the United States and Canada and has the best criminal apprehension record in the industry, currently 174,500 and counting.

Climbing the Charts of the SDM 100

In May 2016, SDM Magazine published their 26th annual SDM 100, a ranking of the largest security dealers in the country based on recurring monthly revenue (RMR).  Fourteen (14) Sonitrol franchise operations ranked in these top 100 in the United States, including a debut at #100 for Sonitrol Security Systems of the Triangle (Raleigh, NC).  "We're excited to be part of the 52-year heritage of Sonitrol and join the other excellent Sonitrol Dealers ranked in the SDM 100,” states Chuck Harrelson, President of Sonitrol Security Systems of the Triangle.

The Sonitrol franchises included in the annual SDM 100 rankings are: (#12) Interface Security Systems Holdings Inc., (with Sonitrol Franchises in Little Rock, Shreveport, Tyler/Longview and Lake Charles). (#34) Kimberlite Corp. (with 12 Sonitrol franchises in California), (#38) Sonitrol Pacific, (#39) Sonitrol New England, (#41) Sonitrol of Sacramento/Orange County, (#52) Sonitrol of Tallahassee, (#56) Sonitrol of Buffalo/Toronto, (#57) Sonitrol Tri-County, (#61) Sonitrol Southwest Ohio, (#64) Sonitrol of Lexington (Bates Security LLC) , (#80) Sonitrol Security Services Inc. (Charlotte, NC), (#82) Sonitrol of Indianapolis, (#95) Sonitrol of Evansville, and (#100) Sonitrol Security Systems of the Triangle.  Sonitrol of Lexington Bates Security LLC) climbed 9 spots from 73 to 64, and Sonitrol of Indianapolis had an impressive climb from 87 to 82 in 2016, respectively.  Jeremy Morton, Vice President of Business Development – Security, at STANLEY Security states, “With the launch of SONAVISION™ Vigil Video Verification last year, in addition to Sonitrol’s patented audio intrusion capabilities, we continue to set new standards in alarm verification and record breaking apprehension numbers.  Combining our new brand image, expanding franchises, and investment in new products, Sonitrol is teed up to continue our impressive growth trend and I expect to see our franchises continue to move up the SDM 100 list.”

For more information on Sonitrol’s customized, state-of-the-art verified electronic security solutions for intrusion alarms, access control, video surveillance and fire detection, please visit

About Sonitrol

Sonitrol is a unit of Stanley Black & Decker’s Security division, with a network of 86 franchises and 43 corporate offices covering the United States and Canada. Sonitrol is the industry leader in verified electronic security and provides customers with a single source of integrated security solutions for intrusion, video, access and fire. Sonitrol’s ability to verify intrusion, through patented technology, in real-time offers unrivaled credibility with law enforcement. Growing numbers of municipalities require verification that an intrusion is actually taking place before police dispatch personnel to the site. Sonitrol has the fastest police response times, low false alarm rates and the best apprehension record in the security industry.  For more information on Sonitrol, please call 1-877-SONITROL, or visit