Sonitrol Announces Executive Sales Promotions


February 1, 2006 - Sonitrol Corporation, the leader in verified electronic security, announced a pair of executive sales promotions. Ray DeZarate was appointed to the position of Senior Vice President of Sales. Previously Vice President of National Accounts, DeZarate will be responsible for leading all direct sales efforts across North America. Ken Teifer, formerly director of Sales, has been named Vice President, responsible for the Southern U.S.

"Ray's experience in the security industry has made him an invaluable asset to the team from day one," said Alex Gellman, President and Chief Operating Officer of Sonitrol. "Since joining Sonitrol in 2004, Ray has transformed our National Accounts division into a world-class channel, and we're confident his leadership will similarly strengthen overall sales."

"Our goal is to become the number one direct sales organization in the security industry," said DeZarate. "Ken's appointment as Vice President is an important step in that direction. His track record of strong management and performance make him a great fit for the position. I believe we have the right products, infrastructure, and most importantly, the right people to get the job done."

DeZarate, who joined Sonitrol Corporation in September 2004, is an accomplished veteran of the security industry and brings a fifteen-year successful track record with Checkpoint Systems. At Checkpoint, he served as Vice President and General Manager, responsible for the North, Central and South America territory. In this role, he had a $250M P & L responsibility for ten business lines including Burglar & Fire, CCTV, Electronic Access Control, Electronic Article Surveillance, and RFID. Prior to Checkpoint, Ray held various sales positions with Canon USA in Office Automation and Honeywell in Building Services and Security Industry.

Teifer also brings nearly two decades of security industry experience to his new role, having joined Sonitrol in 1989. He has served in numerous sales management roles, including general manager and sales director.